That would mean the Yandex leak could offer insights into ranking on Google. Do a Google search for “ranking factor,” and you will see in the search engine results pages (SERP) plenty of titles that mention “200 ranking factors” from some well-known blogs. Getting your content to rank at the top of relevant results requires a thoughtful SEO strategy.

On-Site Webspam Factors

Including the source URL, anchor text, and when the backlink was first seen. You can also select “Queries” to see what keywords are driving traffic to your site. And respond to them promptly to maintain a positive online reputation. While you fix the issues and enhance the technical SEO of your website, make it a habit to check the Site Audit tool regularly.

Social links

As you can see, I also added lots of high-quality content underneath my infographic. Google’s Hummingbird update allows Google to go beyond simple keywords. When your content is easy to read, people will spend more time on your site. But where you use your keywords is just as important as how many times you use them. Updating your GMB profile regularly with accurate and current information improves visibility and helps maintain customer trust. Continuous monitoring of your Google My Business profile is key to ensuring optimal performance and visibility.

To get an even better idea of what needs improving, you can use usability testing tools like Optimizely and Five Second Test. It decreased the bounce rate by 35% and increased time on site by 95%. The website also saw a 25X increase in the number of keywords for which it ranked on Google.

Keyword research is the fundamental building block for any successful SEO strategy. Understanding how to do keyword research is one of the most crucial aspects of on-page SEO. It primarily involves optimizing various aspects of a website according to Google best practices and known or suspected factors Google finds important or valuable. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly SEO Anomaly boosted CTR. This page on my site is optimized around the keyword “Channel Description”.

This is because Google considers freshness when ranking content in search results. Google defines quality content as material that’s both helpful and reliable. The search engine also cautions content marketers and SEO experts to publish content for readers, not for the algorithm. As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it.

• It represents a significant change in search as AI search engines start to impact how users find information.
• When some elements load more slowly than others, the elements will rearrange as a user stays on the page.
• We’ll also cover enhancing mobile search and developing a strong internal and external linking strategy to improve your website’s visibility.
• With industry reports now showing that over half of all web searches are done on mobile devices, it is critical to have a mobile-friendly website.
• In addition to embedding videos on your web pages, it can also help to create your own YouTube channel where you upload these videos.

The “Rankings Distribution” report shows your site’s keyword distribution by SERP positions. You can also see how your competitors are ranking for the same keywords. For example, whenever we publish fresh blog posts, we add them to our blog archive page. Let’s say you have a fitness blog, and you’re looking to build links to boost your site’s authority. The tool will analyze your page’s optimization for these keywords and produce a comprehensive report. On-page SEO is a key way to ensure your webpages hit the right notes with both Google and your audience.